When we started with Explosive Marketing it was the first time I had used a Loyalty Card after 30 + years in the industry. I was initially apprehensive of its value to what I considered a good established business but felt the solution could give added value. My concern was offering discounts to existing customers. How wrong was I? Rewarding customers. In the first three months of full trading with the Loyalty card in place, we saw a 20% increase in turnover and it revitalised our relationships with our customers. Three years later and we are still seeing the benefits with more to come in 2017.