Customer data – how valuable is it to you?
What is customer data worth? The value of your customer data depends on the type of data you collect and how much a new customer is worth to your [...]
Marketing Automation – Top of the range as standard
Remember when electric windows on a new car were sold as a fancy optional extra? Now we take them for granted. In fact, you’d be pretty shocked if even [...]
Print Marketing – Expensive and old fashioned or stylish and still the best?
The Original Junk Mail Print has got a bad reputation as being the original junk mail and costing companies millions with very little return. But before we can look [...]
SMS Marketing – Short and sweet but very effective!
It's a reasonable question Using text messages, (SMS), to deliver your marketing message may seem both strange and costly in comparison to sending an e-mail. Not only can you [...]