LOYALTY IS BUSINESS SUCCESS
Every business needs a loyal customer base to build upon. There are many loyalty card solutions, finding the right one for you may not be as hard as you think.
ENGAGE
YOUR CUSTOMERS
There are two types of people who will come through your door, one-time and regulars. Inspiring a customer to become a regular means engaging with them meaningfully on their first visit and earning their approval.
KEEP THEM
COMING BACK
One way to ensure you can increase the odds of return visits is to provide opportunities to collect customers’ personal information with the promise you’ll be in touch. Then, you can engage with your customers at a point in the future.
TALK TO YOUR CUSTOMERS
WHEREVER THEY ARE
This is the start of your relationship with your customer and – using different marketing channels email, post, social, website and text messages – your brand can stay front of mind and your marketing messages can be sent out regularly to tempt them back.
THE 4 LEVELS OF LOYALTY
LEVEL 1:
Regularly communicate via marketing channels such as email, print, SMS and your website.
LEVEL 2:
Regularly communicate via marketing channels.
+ Provide a loyalty card to collect points on to get rewards.
LEVEL 3:
Regularly communicate via marketing channels.
Provide a loyalty card to collect points on to get rewards.
+ Give a % discount on the card for every transaction.
LEVEL 4:
Regularly communicate via marketing channels.
Provide a loyalty card to collect points on to get rewards.
Give a % discount on the card for every transaction.
+ Send out offers on special occasions, birthdays and when you choose to throughout the year.
MAKE MARKETING WORK BY PERSONALISING YOUR BUSINESS
63% of loyalty program members believe having a wide range of rewards and offers is the most important aspect of a loyalty program.
(Source: Collinson Latitude)
76% of women and 73% of men are likely to shop with a brand that has a loyalty program.
(Source: Crowdtwist)
73% of loyalty programs members are more likely to recommend brands with good loyalty programs.
(Source: Bond)
83% of loyalty program members say that rewards programs make them more likely to continue doing business with a certain brand.
(Source: Bond)
96% of millennials are using restaurant loyalty programs.
(Source: Software Advice)
THE PERFECT BIRTHDAY PRESENT
Keep customers happy and loyal, and relationships strong, automatically!
1. COLLECT DATA
We’ll help you collect the data you need about your customers to keep them happy, and increase your sales.
2. USE THE DATA
Meet Julie. Julie is one of your customers – and her birthday is coming up. Let’s give her a birthday treat!
3. PERSONAL OFFERS
So, for Julie’s birthday, why not send her an email and a printed postcard with a personal birthday offer?
4. LOYALTY CARD
Julie’s birthday offer tells her to bring her loyalty card to earn even more rewards, and the SMS reminds her.
5. CASH IN ON HAPPY
Julie comes in with her birthday offer and loyalty card, spending money and earning points.
6. RAISE INTEREST
Julie’s friends read about her birthday present, click through to your website and sign up too – just like Julie.