Do you communicate with your customers enough?
Using a Customer Relationship Management (CRM) system is a very easy way to communicate with your customers. It can also be a good tool to help you find new ones. However, the key is the data you hold and how good it is.
Good data is incredibly valuable to you and to your competition. If you take the trouble to collect or buy it, make sure you use a competent CRM system to store it and use it to the best effect.
Find the best system for you
A good CRM system will allow you to send out specific and automated communications to your database with the messages you want to send about your business. Your database can include your current customers and your prospects, but it takes commitment to keep the data up to date. Each interaction you have with your customers should be stored against their record – and the more information you gather, the more firepower your communications will have!
Most CRM systems will allow you to interrogate your data, analyse it and segment it. Knowing who you are sending to is important as the message should fit the audience, and the method you’re using to send it.
Make sure it’s versatile
The type of vehicle you use to deliver your message will be of your choosing but the wider the scope you have the better.
Types of communication you can use in a CRM system include
- Printed Product
Combining these types and using them together is key to making sure as many of your customers / prospects see your message. Usually a combined campaign will consist of a website and social post, and an e-mail. If it is an important message a printed leaflet / letter helps to get your message delivered. If it needs action the same day an SMS is a great way to get their attention immediately.
Integrate into your day job
A CRM system will store your data, help you build and create campaigns, send information and newsletters, post online and deliver general updates to your customers / prospects so that they know what you want them to know.
However big or small your business is, a solid CRM system will be vital to delivering your messages to customers and prospects. Don’t keep your news to yourself tell the world, they are waiting to hear from you.