Customer value and how to calculate it
Calculating customer value is an important measurement for any business. Understanding your true customer value helps you to make informed decisions on how much you can actually afford to [...]
Customer data – how valuable is it to you?
What is customer data worth? The value of your customer data depends on the type of data you collect and how much a new customer is worth to your [...]
Loyalty Programmes – why should you use one if you already have regular customers?
What turns a customer into a regular? How and why do customers become regulars? You may already know what it is that keeps your customers coming back, but is [...]
Marketing Automation – Top of the range as standard
Remember when electric windows on a new car were sold as a fancy optional extra? Now we take them for granted. In fact, you’d be pretty shocked if even [...]
Go with the Flow – workflow automation
Producing small numbers of highly personalised orders is easy. But scale that up and you’ve got a potential nightmare on your hands. Unless you make things easy on yourself [...]
Customer Relationship Management (CRM)
Do you communicate with your customers enough? Using a Customer Relationship Management (CRM) system is a very easy way to communicate with your customers. It can also be a [...]
Print Marketing – Expensive and old fashioned or stylish and still the best?
The Original Junk Mail Print has got a bad reputation as being the original junk mail and costing companies millions with very little return. But before we can look [...]
SMS Marketing – Short and sweet but very effective!
It's a reasonable question Using text messages, (SMS), to deliver your marketing message may seem both strange and costly in comparison to sending an e-mail. Not only can you [...]
E-mail Marketing, are you getting your message across?
The rise of email Marketing It has been an incredible rise for the humble e-mail, one of the first ways we communicated directly via a digital channel. We have gone [...]