Tracking

Feedback

As a key part of the Explosive Marketing Sytem, acess to your online portal is your window to your automated customer feedback engine, where you can analyse your recent customer feedback as well as read through your customer comments, and respond to them instantaneously.

Following their visit, your VIP members are automatically sent an e-mail requesting feedback on their dining experience with you. These e-mails are sent at the frequency you determine and the comments, once submitted, are updated immediately on your online portal for you to review instantly.

We also send an e-mail directly to you if we think that any aspect of your member feedback may give you reason to follow up directly with your customers. You’ll immediately receive an e-mail with the information that has been submitted, when they dined with you, how much they spent (on both their specific visit and during their life as a VIP member) and their contact details – so you can get in touch with them straight away and put things right.

Customers often tell us that our feedback mechanism has been a real game changer in the way they operate their business.

Reporting

In our experience, most independent restaurants in the UK (like many small businesses) don’t know how well or how hard their marketing is working for them. They have no measurement systems in place and have never tested any aspect of their marketing.

The Explosive Marketing System puts that right.

To track every single aspect of your marketing, we use a combination of:

• Personalised membership cards for your VIP customers
• Barcodes and completely unique offer and redemption codes on the marketing we do for you
• Our own EPOS terminal to record ALL transactional data
• Specialist, restaurant-specific tracking software, data collection and management

Tracking your return and response is vitally important because when it comes to maximising the return from your marketing spend, every penny counts. You also need to know what’s working, so you can do some more of it!

Because we’ve built sophisticated tracking into the Explosive Marketing System we’re able to provide each of our client restaurants with a hugely detailed Management Report each month.

To see one for yourself, click on this Management Report.

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