Loyalty Marketing

The Explosive System is first and foremost a loyalty programme that communicates, builds and strengthens the relationship with your restaurant’s very important customers. This means that whenever a customer is considering meal out or special event, their thoughts naturally turn to you.

It’s not your customer’s job to remember to dine at your restaurant – it’s your job to remind them!

Thousands of previous customers will be eating out over the next week. The reason they might not choose to visit your restaurant isn’t because they’ve had a bad experience, it’s because they have ‘forgotten’ about you – you might not be top of mind when they’re deciding where to go. The Explosive System fixes this, and the results are dramatic! You’ll be amazed at how easy it is to get your previous customers to come back and dine with you again and again. All it takes is a little nudge – and that’s what the Explosive Marketing System does for your restaurant.

The quest for custom in today’s climate is fierce. Restaurants enjoy a high frequency of visit by consumers, whilst the marketplace is crowded and competition is cut-throat. This makes the restaurant industry an ideal environment within which to deploy loyalty marketing, yet it’s a simple fact that most restaurants do not use it.

Too expensive? Doesn’t work? Too complicated and time consuming to administer?

With the Explosive Marketing System, this couldn’t be further from the truth.

The basic premise of a loyalty scheme is this. Let’s say that £100 marketing spend typically delivers 10 new customers to you; your customer acquisition cost would therefore be £10 per customer. Once you’ve brought the customer in once, it’s easier to bring them in for a second time (they know you exist, how to find you, like what they bought first time etc.) so you might only have to spend just £2 to bring them in again. On that basis, if you had £10 to spend on marketing, you’d be better off spending it to bring back 5 existing customers, rather than just 1 brand new one.

On top of this, there is a great deal of evidence to support that, in most businesses, returning customers spend more than first time customers. Statistics show that in most business cases, 15-20% of customers will purchase from you frequently – accounting for over a third of your total revenue. So that’s cheaper acquisition cost and more revenue.

And that’s why loyalty marketing has the power to add tremendous value to both your business and your profitability.