Database Marketing

Most small, independent restaurants don’t have the luxury of a marketing team, and most restaurant owners open up a restaurant because they want to run a restaurant, not because they aspire to be database marketing experts. But, every business owner is first and foremost a marketer of their business, and a restaurant owner is no different.

If there is no-one sat in your restaurant, it doesn’t matter what the food tastes like or how great the service is.

It’s a sad fact that lots of restaurants have closed their doors in the last couple of years because too many business owners leave their success down to chance. Or, a misconceived notion that offering fantastic food and great service are enough to guarantee success. However, like it or not, successful restaurant businesses are not just about the food or the service – they’re all about the marketing of your restaurant. Of course, the food, service, ambience and all of the many things that make your restaurant unique are vitally important. But on their own, they are simply not enough.

If you give your customers a great experience, there’s every chance that they’re going to return – so find out who they are! These are customers who might ordinarily visit your restaurant two or three times a year.  If you can turn that two or three times a year visitor into a five or six times a year visitor, just by keeping in touch and building a relationship with them, that incremental business can make a massive difference to your bottom line…

Not having a customer database simply doesn’t make any sense, but the uncomfortable fact is that most UK restaurants don’t know anything about their customers – let alone have them on a database.

So, we’ve developed a foolproof method to capture customer data within the restaurants that deploy the Explosive Marketing System, making it dead easy for any restaurant to very quickly build a database of hundreds of customers. We build and nurture your database of customers for you, because it is one of the most valuable assets that your business can have. In a decent sized database there will be thousands of pounds of future revenue, but much of that revenue won’t just turn up unless you give it good reason to arrive.

And that’s exactly where Explosive Marketing comes into its own.

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