Customer Communication

Communicating with your customers is an integral part of the Explosive Marketing System. There’s little point in offering great food and fantastic service if you’re not telling everyone about it!  That’s why our completely tailored and ’done for you’ customer communication is a vitally important part of what we do. It’s a hugely cost effective way to keep in touch with your customers and is delivering phenomenal returns for the restaurants with which we work.

Few marketing mediums can deliver your message with the laser-like precision targeting of direct marketing.  The Explosive Marketing System facilitates relevant and timely communication with your customers via multiple channels including direct mail, email and SMS to ensure that your messages are targeted with great accuracy, and receive the greatest response.

For most of the restaurants we work with we use a combination of hardcopy mailings (our colourful, oversized postcards always get a strong response, regularly over 20%) as well as customised emails and SMS messages.

We use highly personal language, combined with bold and eye-catching images to get the best response possible.  We integrate email and hard-copy mailings into short and highly effective campaigns to drive up customer responses.

Our tried and tested approach to customer communication really works.  Our Birthday mailers, for example, regularly generate a 20% + response.  That’s 20 bookings (typically for 4 or more diners) for every 100 mailers that we send.

Five reasons why direct marketing is so powerful . . .

#1           We precisely target it
Direct marketing is a sniper, not a machine gun. Unlike newspaper or magazine ads, or even Radio or TV, you pinpoint every single person who’ll receive your marketing communications via your own database; it doesn’t rely on customers choosing you.

#2           We can track and measure it
You can’t afford to waste money on your marketing, and that’s where direct marketing has a huge advantage over most other media.  Not only is it possible to determine your response from every campaign, but also to measure the response from each individual piece within that campaign.

#3           We ensure it  delivers a quick response
Most media needs weeks of planning and waiting before you see any results – it’s a long haul to put an advertisement in a local paper or magazine, or commissioning a radio campaign.  Direct marketing is different – it’s as quick as you are.

#4         We fully customise it
It doesn’t matter how much you know about your prospects, if you’re trying to target them all with the same message then you’re forced to make a broad stroke pitch to a majority.  We take this to the limit with the Explosive Marketing System.  You can completely customise and personalise each piece, and tailor it perfectly to an individual prospect.

#5           It’s invisible to your competitors
Unless they somehow get on your database, your competitors will have no idea what you’re doing and what you’re up to. If you advertise in the press – they see it. Send a thousand direct mail pieces next week and they won’t have a clue – not only about what you’ve done, but they won’t know about the offer you’re making either. It gives you a huge competitive advantage.

The simple fact is that direct mail works. Many millions of pounds worth of products and services are sold every year in the UK using direct mail and we know that it works for restaurants too, both for bringing existing customers back AND for getting new customers.

If you’d like to see some examples of the kind of work we do for our clients, get in touch, we’d be happy to share some of them with you…

Email & SMS Marketing

Email and SMS marketing are both forms of direct marketing.  They’re faster (and cheaper) than mailed direct marketing, and they make your communication efforts super-effective when coupled with other methods to deliver messages to your customers in an integrated way.

As part of the Explosive System, you can quickly and easily communicate with your VIP members using email and SMS via your very own online, password protected marketing portal. Here you can inform your guests of news, events and offers happening at your restaurant whenever you choose, support wider campaign activity or send booking confirmations all at the press of a button. Our restaurants often find that sending a text is a great way to very quickly generate bookings at quieter times by offering their VIP members an incentive to visit, and the uptake is staggering.

But don’t just take our word for it, see for yourself some examples from our restaurant clients by getting in touch on 0114 250 2941 or by completing our simple contact form.

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